1. B2C Social Media Strategy (IG,YT,FB,Linkedin,X, Tiktok)

• Scaled SmartMirror’s LinkedIn presence from 0 to 8,673 organic followers, enhancing brand visibility and establishing industry authority.
• Managed with 5+ brands and launched 10+ digital campaigns, resulting in a 35% increase in user acquisition and a 50% boost in app engagement within 3 months. Scaled up Instagram followers from 123 to 3178 followers.
• Executed a comprehensive B2C content strategy, focusing on thought leadership, product showcases, and trend-driven posts.
• Collaborated with influencers and thought leaders for co-branded content, boosting engagement and reach.
• Managed a YouTube channel & studio, growing the subscriber base from 150 to 1.77K+, achieving 1.3K+ watch hours in 28 days and reaching a lifetime view count of 545.3K through consistent content optimisation and audience engagement strategies.

2. Product Marketing & User Acquisition

• Achieved 1.1K users for MirrorMate within 2 months post-launch through targeted marketing campaigns.
• Drove 800**+ iOS downloads & 1,000+ Android downloads** for Forever Beauty, optimizing App Store (ASO) strategies to improve discoverability.
• Implemented AI-driven personalization and retargeting, increasing retention and engagement.

3. UX/UI Optimization & Product Development

• Led UX/UI validation for MirrorMate & Forever Beauty for better user validation.
• Enhancing usability based on 5,000+ ML datasets.
• Spearheaded product validation and A/B testing, ensuring alignment with market needs and improving user experience.

4. Investor Relations & Business Development

• Conducted investor meetings and strategy presentations, positioning the app for funding opportunities.
• Developed market pitch decks and presented app growth strategies, supporting investor outreach initiatives.

5. Leadership & Team Management

• Managed a cross-functional team of 5+ professionals across product, data analysis, frontend, backend, and marketing.